Internet Marketing Firm specializing in SEO & Social Media Marketing

Tapping Into Image Search – Images aren’t just worth a thousands words. They could be worth thousands of visitors! This session looks at ways to turn your images into traffic, with a special look at Flickr.

Moderator: Matt McGee, Assignment Editor, Search Engine Land

Speakers:

Eric Enge, President, Stone Temple Consulting Corporation
Kaushal Kurapati, Director of Product Management, Yahoo! Search
Peter Linsley, Product Manager, Google Inc.
Matt Siltala, SEO and Owner, Dream Systems Media
Chris Silver Smith, Director of Optimization Strategy, KeyRelevance

NOTES:

Eric Enge, President, Stone Temple Consulting Corporation

Eric Enge Speaking at SMX

SMX SMX, SMX West

Brent Csutoras: What has changed with existing platforms?

SMX: What is New With Social Media

Reddit. In the last 6 months they have released sub reddits. These are like categories. If you are not logged into Reddit the frontpage will automatically show you the top 10 reddits at any given time. Please note which categories are appearing on the homepage when people are not logged in.

Digg. The recommendations section has come about in the last 6 months. They have not made many changes, because their latest round of funding has stipulated that they are profitable this year. Therefore, they are not experimenting and rather are focusing on sales.

David Mink, Social Media SMX, SMX West

Follow me on Twitter for micro updates: @atraine.

Legally Speaking: Recent Legal News About Search – What’s up with legal issues and search engines? That’s what this session is about – filling you in on the always changing developments. From click fraud to copyright to privacy, this session will hit all the major areas that are seeing legal action. Sit back – court is in session!

Moderator: Sarah Bird, General Counsel, SEOmoz.org, Inc.

Q&A Moderator: Barry Smyth, Director, Search Strategies

Speakers:

Travis Crabtree, Member, Looper Reed & McGraw, P.C.
Eric Goldman, Professor, Santa Clara University School of Law
David Mink, Chief Legal Counsel for Dream Systems Media, Dream Systems Media

David Mink, Legal, SMX SMX, SMX West

Search & Reputation Management – What do people find when they search for you by name? Is it negative? If so, what do you do? What can you do? Depending on the situation, there are a range of tactics that may help. This session explores the issue.

Moderator: Barry Smyth, Director, Search Strategies

Speakers:

Chris Bennett, President, 97th Floor
Leslie Carruthers, CEO and President, The Search Guru
Noah Elkin, Managing Partner, Steak
Bill Hartzer, Search Engine Marketing Manager, Vizion Interactive

NOTES:

Chris Bennett, 97th Floor SMX West 2009

Chris Bennett, President, 97th Floor

Reputation Management, SMX SMX, SMX West

Local Search Marketing Tactics – Local search doesn’t only happen in relation what’s on a map. This

Local Search Marketing Panel

session looks at a variety of local search tactics that are not necessarily tied to your physical location’s listing.

Moderator: Greg Sterling, Founding Principal, Sterling Market Intelligence

Speakers:
Scott Dunlap, CEO, NearbyNow, Inc.
Matt McGee, Assignment Editor, Search Engine Land
William Scott, President, Search Influence
Dennis Yu, CEO, BlitzLocal LLC

NOTES

Scott Dunlap, CEO, NearbyNow, Inc.
Topic: Tracking and Measuring Online/In-Store Shoppers

General, Local Marketing, SEO, SMX SMX, SMX West

Technical SEO Issues For Developers – Highlights the most important elements to consider for search engine optimization (SEO) when building a web application infrastructure and provides tactical details about how to implement those elements.

Moderator: Vanessa Fox
Speakers: Patrick Bennett, Arnab Bhattachajee, Michael Gray, Maile Ohye

Patrick Bennett, Founder Modern Blue, Notes -
Topic: SEO Starts with the Developer.

Developers used to code and rip it out, but not think about SEO at all.  The would then turn site over to marketers and have to redo all their work.

SUMIA acronym:

SMX SMX

Sitting here at SMX West in Santa Clara CA.  Danny Sullivan is about to open the conference and give his keynote.  Here is my take-away from his speech.  Follow me on Twitter for micro updates: http://twitter.com/atraine.

Danny Sullivan

Danny Sullivan Keynote

Congrats to winner of the biggest search geek contest for SMX West 2009: Keri Morgret. Congrats Keri!

Average search share of current market for Google 68%, Yahoo 18%, MSN 7%.  Stats taken from Comscore and many other sites as an average as they don’t always line up with their stats.  Stats from 2003: Google 33%, Yahoo 25%, MSN 18%.  Google has really taken it way up from the end of 2003 when they basically doubled their share (and Yahoo’s) in the next 2 years.

SMX Danny Sullivan, SMX