Viral Marketing Monday – A Well Executed Example
This morning when I was taking the kids to school I was listening to my normal morning show, The John Jay & Rich show here in Arizona. I freaking love these guys, and I promise you will not find any two people that will make you laugh harder in the morning – anywhere. They did something different this morning though, that impressed the viral marketer in me.
They had a bet going with a girl who is also a part of the show that John Jay, (one of the DJs) could not memorize a Jay Z song and perform it perfectly. If he did then this girl had to strip down naked, take pictures and post them to the web. Well he did, and she got naked, and the pictures were posted to the web; with one twist. You had to click through over 1100 pictures before you got to the pictures where she was naked. So if you really wanted to see this girl naked you had to click through 1100 other pictures first, and its not set up so you can just change the URL and get to the end. You had to click your way through – no way around it.
