Dream Systems Media Blog

A few days ago I wrote a blog post about the aftermath of Twitter promotions. The premise of the article being that what happens after your original Tweet can be any body’s guess.

If you follow this blog, you know that I’m a big NBA fan and am always looking for ways to tie basketball into my posts. So, I need to give a big thanks to Mr. Charlie Villanueva for being the first NBA player to be caught Tweeting during a professional game!

Charlie plays for the Milwaukee Bucks, which is a franchise that is currently fighting for the last of 8 playoff spots in the Eastern conference. Charlie also plays for a notoriously hard-nosed coach, Mr. Scott Skiles, who is the only point guard in history to ever get into a fight with @THE_REAL_SHAQ. (Literally Skiles at 6′ 2″ and 180 lbs tried to tangle with 7′ 1″ and 325 lbs Shaq). Apparently, Skiles reamed Charlie pretty good for his lack of discretion in jumping on Twitter during a game! I guess Charlie should consider himself lucky not to have been playing for Jerry Sloan. Jerry might have kicked him off the team or a few days.

David Mink, Twitter charlie villanueva, Twitter promotions

The other day I was sitting in a meeting with a group of friends. We were discussing Twitter and how it could be used to run promotions on the internet. This meeting included myself, Andrew, and a number of other well established business owners and marketing consultants. This discussion prompted the following blog post.

A Twitter Case Study — Picture This Scenario:

Image by Brandon Buttars

You’re hired to manage a social media campaign for a client – a family fun center with several locations. You decide to test the social media waters with Twitter. So you recommend the following:

Send out a message via the family fun center Twitter account, tweeting something like:

“TODAY ONLY (3/5/09) FREE entry to skate rink and free skate rental. Please RT.”

What Happens Next:

David Mink, Social Media, Twitter social media disasters, Twitter campaigns, Twitter promotions