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Posts Tagged ‘trademark searching’

How to conduct a trademark search

January 13th, 2009

Why would an Internet marketer want to know how to conduct a trademark search?

Trademark Symbol

Trademark Symbol

1) So that Internet marketer does not register a domain name featuring someone else’s trademark, which domain may later be usurped by the trademark owner. ( A trademark owners will have substantive rights over a domain name owner in a domain name, which is identical or confusingly similar to the trademark owner’s trademark.)

2) So that Internet marketer does not insert someone else’s trademarks within the Internet marketer’s meta tags, thereby exposing the Internet marketer to a possible law suit. (The general rule seems to be that if you use another company’s trademark within your meta tags for any deceptive purpose you most likely will lose the suit, however if you have some legitimate reason to use the trademark it most likely will be considered fair use and therefore permissible.)

David Mink, Legal Resources ,

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