What Making Users Click 9 Times To Find Pricing Will Do For You
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I had an interesting chat with a family member about something the company they works for had recently done with a website redesign. First of all – I was blown away when I was told what they paid for the site (over 100k). My designers could have build a much better site for 1/3 of what they paid, but that is not the issue here. They created a site without talking to any marketers, or sales guys or people who do online marketing for a living. His company left it into the hands and discretion of web designers. I do not want to get into the debate about web designers not being Internet marketers on this post, but these guys had really taken this company for a ride. You do not see me telling my designers how to code something, so please stick to what you are good at.
