How To Avoid Having Too Many Cooks In The Kitchen
Too Many Cooks
As marketing professionals we always seem to find ourselves in positions where we are being “pitched” on some big idea, that someone had, and that someone wants our feedback and possibly help on. It seems we have a never ending business opportunity at our front door. As an SEO, owner of an Internet marketing firm, with several established online businesses, I have a problem with this sometimes.
Here is the scenario:
You are meeting with a person who has a great idea, and is looking for someone who can provide the SEO/online marketing services they are looking for. You get to talking about what it will take to accomplish their goals, tell them they have a great idea, and before getting into what it will cost they turn the conversation (really quick) to you partnering with them because you think it’s “such a great idea”.
