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Posts Tagged ‘social media disasters’

Twitter Promos Going Good or Bad

March 4th, 2009

The other day I was sitting in a meeting with a group of friends. We were discussing Twitter and how it could be used to run promotions on the internet. This meeting included myself, Andrew, and a number of other well established business owners and marketing consultants. This discussion prompted the following blog post.

A Twitter Case Study — Picture This Scenario:

Image by Brandon Buttars

Image by Brandon Buttars

You’re hired to manage a social media campaign for a client – a family fun center with several locations. You decide to test the social media waters with Twitter. So you recommend the following:

Send out a message via the family fun center Twitter account, tweeting something like:

“TODAY ONLY (3/5/09) FREE entry to skate rink and free skate rental. Please RT.”

What Happens Next:

David Mink, Social Media, Twitter , ,

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