Facebook’s new timeline layout changes the ad space as follows:
Old Facebook Profile Ads
Old Facebook Profile Layout
New Slimmer Facebook Profile Ads
New Timeline Layout
Compare the Same Facebook Ad Side by Side
239 x 117
128 x 168
Differences in Facebook Ads
While the ad sizes are not exact, the widths are fairly accurate. The new ad is slimmer, at about 128 pixels. The image sizes remain the same at 110 x 80 pixels. The background color has changed from white to the light blue. The number of ads on a traditional page range from 1 to 6. The number of ads on the new facebook timeline layout is 2 or 3 depending on your screen size. Yes, the ads display in conjunction with your screen size, pretty high tech programing there. One of the biggest differences between the two sets is that the new layout keeps the ads on page as you scroll down the page. The old set up will actually scroll the ads off the screen. Very subtle differences, but I am sure someone somewhere at Facebook is monitoring revenues based on the layouts. Curious internet marketers would like to know what that difference is. Facebook marketers want to know how this could effect their ads.
General
Facebook, facebook ads, facebook advertising, new on facebook, pest control guy, Social Media
Caution: Follow Me At Your Own Risk
Recently, an episode of “Staffers Gone Wild” played out on the internet with the unbelievable tweets of government staff members being broadcast for all to see. Isn’t it comforting to know that your hard earned tax dollars are being spent to fund the watching of Nirvana videos or support drinking while on the job? I’m not here to talk about the politics of this behavior, as I will leave that up to the political pundits to comment on.
What I do want to talk about are some potential legal ramifications that exist in businesses with easy access to the thousands of open eyes and ears reading your posts and tweets. We all know that social media marketing, imaging, and messaging are extremely important in shaping your brand. It takes a lot of time and money to get others to see you as you want them to. However, with one simple tweet your whole plan and message can be compromised, leaving you open to liabilities and harming your brand. Additionally, there are a host of legal pitfalls awaiting you.
Legal
Social Media, social media policies
Saw an article on Social Media stats the other day on AdAge by Sarah Evans (awesome list of stats she compiled) and of course, me being who I am, I wanted to visualize the data. So enjoy! I used several of these statistics in my recent SMX Social Media Scottsdale presentation on SoLoMo – Checking into the real world.
Social Media Stats
Infographic & Viral Marketing from Dream Systems Media
Would you like to use this info graphic on your site or blog? That is fine by us, as long as you provide attribution by either using the share code below or including a text link to http://www.dreamsystemsmedia.com/blog/index.php/social-media-statistics-of-the-day/ and citing Dream Systems Media as the copyright owner of this info graphic.
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Social Media
Social Media, social media statistics
oh sooo true! The real reason all these social media channels were created … to let people know about our eating habits!
Eating Social Media
Infographic & Viral Marketing from Dream Systems Media
Would you like to use this info graphic on your site or blog? That is fine by us, as long as you provide attribution by either using the share code below or including a text link to http://www.dreamsystemsmedia.com/blog/index.php/eating-social-media/ and citing Dream Systems Media as the copyright owner of this info graphic.
Highlight, copy and paste the HTML code below into your site if you want to share the graphic:
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Social Media
Social Media, social media channels
Social Media Score… What does it meeaaan?
- Disclaimer: This image is a fake. Not to be taken seriously.
Social Media meets SEM
Internet Marketers are competitive by nature. Clearly if you are wanting to rank 1st on the search engine you have to compete. SEO’s wish to rule the Social Media world as well. Why? Traffic equals money. Going viral can mean a lot of traffic and a lot of money. To those that want to profit from the online world they must find ways to slice and dice data to see what activities carry a monetary value. So what do these SEO minded people do? They create measurement and scoring to see how well they do in the Social Media arena. Attach a game to it, make it fun, and gamble a bit.
General
Klout, pest control guy, Social Media, social media score, social media tools, Twitter
Facebook recently announced it’s facial recognition software and so shouts of “Privacy Issues” are screaming across the blogosphere. But how much of a privacy issue is it? The statement used by Facebook, “We’ve automatically grouped similar pictures”. Background, lighting, and other elements of the image can be used to group similar pictures. In fact, Techcrunch reported that “Google researchers published a paper describing progress they are making in teaching computers how to identify famous landmarks” in a post dated June 22, 2009. Granted this isn’t facial recognition software they are developing, but the momentous task of identifying faces is equivalent if not greater than identifying landmarks.
Facebook
Facebook, new on facebook, news, pest control guy, Social Media
I had the opportunity to conduct a training webinar on Social Media this morning to the Restoration Industry Association, and for those who attended and are looking for the slides, here ya go: It was an awesome group and a fun presentation. Thanks for the opportunity!
Social Media
Restoration Industry Association, RIA, Social Media
I love when I see professional athletes using Twitter, but not just “using” it, I am talking really “getting” it – and understanding the power. It’s no secret I am a HUGE Arizona Cardinals fan, even more – I am a HUGE Larry Fitzgerald fan! FAITH FOCUS FINISH! I have been following him on Twitter for a while, and watching how he interacts with fans, and I must say, he does a great job.
Check out this recent contest he had on his Twitter stream:
Step 1. Bait your followers:
Step 2. Give people a reason to follow you. Larry does a great job with opportunities for for fans to “win” something. With Larry baiting fans, he makes them pay attention to his Twitter stream. (It doesn’t always have to be about controversy and getting fired over Twitter with athletes!)
Twitter
larry fitzgerald, Social Media, Twitter
Here is a question I received yesterday that I felt would make a good social marketing post (because I have been asked numerous times before).
I get confused on the social media sites like, Facebook, Twitter, even Skidoo etc. Should I be setting up a profile under my name to follow me specifically or setting up something that tells people to follow my website?
Here are my thoughts: My answer depends on the specific network, as well as what you are trying to accomplish, but let me first touch on the specific networks you mentioned in this question.
Twitter
social marketing
Facebook, Marketing, social, Social Media, squidoo, Twitter
