Dream Systems Media Blog

SMX SMX, SMX West, Social Media

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SMX mobile apps, SMX, SMX West, yelp

A couple of us from Dream Systems Media will be speaking at SMX West, and we are pretty excited about it.  Myself and David Mink are going to be speaking on a combined total of 4 panels.  They are some awesome subjects with some even cooler speakers!  Here is a run down of our speaking schedule.  We are very excited to be speaking with some of these other awesome speakers!  We are also very thankful that our 3rd team member Andy Melchior will be holding down the DSM fort for us while we are gone!

Matt Siltala speaking schedule:

Local & Mobile Search Track

Mobile Search Apps & Opportunities – Away from your computer, but need to search for something? There’s a smart phone app for that! More than 100,000 for the iPhone, 20,000 and growing for Google’s Android. This session looks at popular search apps on different devices, how they gather data and opportunities they offer to search marketers.

SMX David Mink, Matt Siltala, SMX, SMX West, smx west 2010

Up Close With Google AdWords Quality Score – Google’s quality score remains a mystery to many marketers, plus Google keeps changing when and how it is used. This session takes a fresh look at the current state of quality score, how it is implemented and tips on using it to your advantage

Moderator: Matt Van Wagner, President, Find Me Faster

Q&A Moderator: James Zolman, CEO, semvironment

Speakers:

Addie Conner, Director of Search Marketing, Course Advisor Inc.
Craig Danuloff, President, ClickEquations Inc.
Nicholas Fox, Business Product Management Director, AdWords, Google Inc.

NOTES:

Addie Conner, Director of Search Marketing, Course Advisor Inc.
Topic: Fact vs. Myth with Google Quality Score

1. There is a different CPC forumula if you are the only advertiser on the page? Fact.
2. Quality score is lost once you  make changes? Myth, QS is changed, but not lost.

Google, PPC, SMX SMX, SMX West

Tapping Into Image Search – Images aren’t just worth a thousands words. They could be worth thousands of visitors! This session looks at ways to turn your images into traffic, with a special look at Flickr.

Moderator: Matt McGee, Assignment Editor, Search Engine Land

Speakers:

Eric Enge, President, Stone Temple Consulting Corporation
Kaushal Kurapati, Director of Product Management, Yahoo! Search
Peter Linsley, Product Manager, Google Inc.
Matt Siltala, SEO and Owner, Dream Systems Media
Chris Silver Smith, Director of Optimization Strategy, KeyRelevance

NOTES:

Eric Enge, President, Stone Temple Consulting Corporation

Eric Enge Speaking at SMX

Topic: Image Search Volume

Showed image if eye track results showing standard top left focus from heat map.  The pattern totally changes when you have a blended search result.  The image map shows that peoples eyes will be pulled to your image, even when not in the #1 position.

SMX SMX, SMX West

Brent Csutoras: What has changed with existing platforms?

SMX: What is New With Social Media

Reddit. In the last 6 months they have released sub reddits. These are like categories. If you are not logged into Reddit the frontpage will automatically show you the top 10 reddits at any given time. Please note which categories are appearing on the homepage when people are not logged in.

Digg. The recommendations section has come about in the last 6 months. They have not made many changes, because their latest round of funding has stipulated that they are profitable this year. Therefore, they are not experimenting and rather are focusing on sales.

Stumble Upon. Stumble Upon is going away from the tool bar. Stumble Upon has grown substantially in the last few months. Brent recommends using the Beta version. They have a new partner network – so you can get your platform or company on to it.

David Mink, Social Media SMX, SMX West

Follow me on Twitter for micro updates: @atraine.

Legally Speaking: Recent Legal News About Search – What’s up with legal issues and search engines? That’s what this session is about – filling you in on the always changing developments. From click fraud to copyright to privacy, this session will hit all the major areas that are seeing legal action. Sit back – court is in session!

Moderator: Sarah Bird, General Counsel, SEOmoz.org, Inc.

Q&A Moderator: Barry Smyth, Director, Search Strategies

Speakers:

Travis Crabtree, Member, Looper Reed & McGraw, P.C.
Eric Goldman, Professor, Santa Clara University School of Law
David Mink, Chief Legal Counsel for Dream Systems Media, Dream Systems Media

Travis Crabtree Speaking at SMX

Clarke Walton, Attorney-at-Law, Walton Law Firm

NOTES:

Travis Crabtree, Member, Looper Reed & McGraw, P.C.
Topic: Trademark Law for Internet Marketing

David Mink, Legal, SMX SMX, SMX West

Search & Reputation Management – What do people find when they search for you by name? Is it negative? If so, what do you do? What can you do? Depending on the situation, there are a range of tactics that may help. This session explores the issue.

Moderator: Barry Smyth, Director, Search Strategies

Speakers:

Chris Bennett, President, 97th Floor
Leslie Carruthers, CEO and President, The Search Guru
Noah Elkin, Managing Partner, Steak
Bill Hartzer, Search Engine Marketing Manager, Vizion Interactive

NOTES:

Chris Bennett, 97th Floor SMX West 2009

Chris Bennett, President, 97th Floor

Topic: How to Put Fires Out ASAP

You need to put fires out ASAP and the best way to respond is to get something out there on the web immediately.  Something such as: We are looking into this and working to resolve these issues in an appropriate manner.”  Chris states that you need to be transparent and recommended an excellent article called “The Transparent CEO.”

Reputation Management, SMX SMX, SMX West

Local Search Marketing Tactics – Local search doesn’t only happen in relation what’s on a map. This

Local Search Marketing Panel

session looks at a variety of local search tactics that are not necessarily tied to your physical location’s listing.

Moderator: Greg Sterling, Founding Principal, Sterling Market Intelligence

Speakers:
Scott Dunlap, CEO, NearbyNow, Inc.
Matt McGee, Assignment Editor, Search Engine Land
William Scott, President, Search Influence
Dennis Yu, CEO, BlitzLocal LLC

NOTES

Scott Dunlap, CEO, NearbyNow, Inc.
Topic: Tracking and Measuring Online/In-Store Shoppers

Local search is by def: a multi-channel opp.  Search online and buy in store.  There is a 9 to 1 ratio of people wanting to buy in store due to urgency.  So the questions is how do you track traffic to convertion when they are finding you online, yet buying in your store.

Solutions:

General, Local Marketing, SEO, SMX SMX, SMX West