8 Steps to Ranking Domination in Shopping Networks
December 3rd, 2008
This holiday season a lot of etailers are counting on seeing huge traffic and revenue via shopping networks such as shopping.com, shopzilla.com, smarter.com, and the like. The problem is that most small businesses don’t have a clue how to really use these networks to sell their products, and have even less ability at getting their listings ranking highly compared to the power users that have own “shopping network concierge” on speed dial (that’s right, spend enough money with any specific network and you’ll find yourself upgraded really soon with a personal concierge), not to mention that most small businesses have significantly less budget dedicated to shopping network PPC costs.
