Social Media Case Study: Phoenix Suns making the most of Twitter
Phoenix Suns fan
My close friends know that I have always been a big Phoenix Suns fan. It is hard not to like an organization that consistently puts a winning team on the floor and has always had some of the most likable guys in the league: Kevin Johnson, “Thunder” Dan Majerle, Jeff “Horny” Hornacek, Charles Barkley, Steve Nash, Shawn Marion, and Shaquille Oneal, just to name a few.
Suns are now using Social Media
This year the Suns have given me one more reason to brag – they have actively incorporated social media into their company marketing strategy. Many of you know that Shaq’s on Twitter, but did you also know that the Suns have hired a full time Director of Digital Media? Amy Martin, known by Tweeps as @PhoenixSunsGirl, has the full time responsibility of making sure that the Suns are successfully using social media. Amy is the lady responsible for helping Shaq work on his Twitter game. So all of you Tweeps who follow Shaq (currently more than 33,000 of you) can thank Ms. Martin for the opportunity to connect with Shaq online.
