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	<title>Internet Marketing Blog &#187; SES</title>
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	<description>Read from the Dream Systems Media online marketing blog covering topics related to SEO and internet business blog for ecommerce businesses and small business owners and marketers.</description>
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		<title>Heading To The Big Apple; SES NYC 2010</title>
		<link>http://www.dreamsystemsmedia.com/blog/index.php/heading-to-the-big-apple-ses-nyc-2010/</link>
		<comments>http://www.dreamsystemsmedia.com/blog/index.php/heading-to-the-big-apple-ses-nyc-2010/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 05:57:29 +0000</pubDate>
		<dc:creator>Mat Siltala</dc:creator>
				<category><![CDATA[speaking]]></category>
		<category><![CDATA[SES]]></category>
		<category><![CDATA[SES New York 2010]]></category>

		<guid isPermaLink="false">http://www.dreamsystemsmedia.com/blog/?p=1874</guid>
		<description><![CDATA[Looking forward to another great NYC trip coming up next week March 22-25. This time for SES New York 2010 where I will be speaking on a Local Summit panel with some amazing guys who I look up to. (Will Scott, Chuck Reynolds &#38; Marty Weintraub) Update 4/17/10 Here is my presentation from SES NYC [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://rynoweb.com/wp-content/uploaded/SES-expo-local-search-summit-23marNYC.png"><img class="alignright" title="Local Summit NYC SES 2010" src="http://rynoweb.com/wp-content/uploaded/SES-expo-local-search-summit-23marNYC.png" alt="Local Summit NYC SES 2010" width="300" height="95" /></a>Looking forward to another great NYC trip coming up next week March 22-25.  This time for <a title="SES New York 2010" href="http://www.searchenginestrategies.com/newyork/">SES New York 2010</a> where I will be speaking on a <a title="local summit" href="http://localsearchsummit.com/agenda.html">Local Summit panel</a> with some amazing guys who I look up to.  (<a href="http://www.twitter.com/w2scott">Will Scott</a>, <a title="Chuck Reynolds" href="http://www.twitter.com/chuckreynolds">Chuck Reynolds</a> &amp; <a title="Marty Weintraub" href="http://twitter.com/aimclear">Marty Weintraub</a>)</p>
<p>Update 4/17/10 Here is my presentation from SES NYC 2010 Local Summit:</p>
<p><center>
<div style="width:425px" id="__ss_3762100"><strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/MattSiltala/yelp-presentation-local-summit-ses-new-york-2010" title="Yelp Presentation Local Summit SES New York 2010">Yelp Presentation Local Summit SES New York 2010</a></strong><object width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=yelpsesnyclocalsummit2010-100417225909-phpapp01&#038;stripped_title=yelp-presentation-local-summit-ses-new-york-2010" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=yelpsesnyclocalsummit2010-100417225909-phpapp01&#038;stripped_title=yelp-presentation-local-summit-ses-new-york-2010" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object>
<div style="padding:5px 0 12px">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/MattSiltala">Dream Systems Media</a>.</div>
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<p></center></p>
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		</item>
		<item>
		<title>Images &amp; Optimization SES Chicago 2009</title>
		<link>http://www.dreamsystemsmedia.com/blog/index.php/images-optimization-ses-chicago-2009/</link>
		<comments>http://www.dreamsystemsmedia.com/blog/index.php/images-optimization-ses-chicago-2009/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 21:21:05 +0000</pubDate>
		<dc:creator>Mat Siltala</dc:creator>
				<category><![CDATA[speaking]]></category>
		<category><![CDATA[image optimization]]></category>
		<category><![CDATA[images]]></category>
		<category><![CDATA[SES]]></category>
		<category><![CDATA[ses chicago]]></category>

		<guid isPermaLink="false">http://www.dreamsystemsmedia.com/blog/?p=1786</guid>
		<description><![CDATA[Images And Optimization SES Presentation View more presentations from Dream Systems Media.]]></description>
			<content:encoded><![CDATA[<p><center>
<div style="width:425px;text-align:left" id="__ss_2668727"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/MattSiltala/images-and-optimization-ses-presentation" title="Images And Optimization SES Presentation">Images And Optimization SES Presentation</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=imagesandoptimizationupdated-091207143058-phpapp02&#038;stripped_title=images-and-optimization-ses-presentation" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=imagesandoptimizationupdated-091207143058-phpapp02&#038;stripped_title=images-and-optimization-ses-presentation" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object>
<div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/MattSiltala">Dream Systems Media</a>.</div>
</div>
<p></center></p>
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		<title>Mixed Media SERPs SES Chicago 2009 Presentation</title>
		<link>http://www.dreamsystemsmedia.com/blog/index.php/mixed-media-serps-ses-chicago-2009-presentation/</link>
		<comments>http://www.dreamsystemsmedia.com/blog/index.php/mixed-media-serps-ses-chicago-2009-presentation/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 18:34:15 +0000</pubDate>
		<dc:creator>Mat Siltala</dc:creator>
				<category><![CDATA[speaking]]></category>
		<category><![CDATA[blended search]]></category>
		<category><![CDATA[mixed media]]></category>
		<category><![CDATA[serps]]></category>
		<category><![CDATA[SES]]></category>
		<category><![CDATA[ses chicago]]></category>
		<category><![CDATA[universal search]]></category>

		<guid isPermaLink="false">http://www.dreamsystemsmedia.com/blog/?p=1784</guid>
		<description><![CDATA[Mixed Media SERPs Updated View more presentations from Dream Systems Media.]]></description>
			<content:encoded><![CDATA[<p><center>
<div style="width:425px;text-align:left" id="__ss_2667845"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/MattSiltala/mixed-media-serps-updated" title="Mixed Media SERPs Updated">Mixed Media SERPs Updated</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=mixedmediaserpsupdated-091207121408-phpapp02&#038;stripped_title=mixed-media-serps-updated" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=mixedmediaserpsupdated-091207121408-phpapp02&#038;stripped_title=mixed-media-serps-updated" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object>
<div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/MattSiltala">Dream Systems Media</a>.</div>
</div>
<p></center></p>
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		<title>Speaking At SES Chicago 2009 On Two Panels</title>
		<link>http://www.dreamsystemsmedia.com/blog/index.php/speaking-at-ses-chicago-2009-on-two-panels/</link>
		<comments>http://www.dreamsystemsmedia.com/blog/index.php/speaking-at-ses-chicago-2009-on-two-panels/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 15:47:31 +0000</pubDate>
		<dc:creator>Mat Siltala</dc:creator>
				<category><![CDATA[speaking]]></category>
		<category><![CDATA[SES]]></category>
		<category><![CDATA[ses chicago 2009]]></category>

		<guid isPermaLink="false">http://www.dreamsystemsmedia.com/blog/?p=1771</guid>
		<description><![CDATA[It&#8217;s about that time again, and I don&#8217;t mean Christmas (yet) I am talking about conference time!  It has been a while since my last SES, but I am looking forward to speaking on two panels this year at SES Chicago 2009.  Here are the details of the sessions: First Session 10:30AM Monday Dec. 7 [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_1772" class="wp-caption alignright" style="width: 370px"><a title="Search Engine Strategies Chicago 2009" rel="attachment wp-att-1772" href="http://www.dreamsystemsmedia.com/blog/index.php/speaking-at-ses-chicago-2009-on-two-panels/seschi09_hearmespeak-2/"><img class="size-full wp-image-1772" title="Matt Siltala speaking at SES Chicago 2009" src="http://www.dreamsystemsmedia.com/blog/wp-content/uploads/2009/12/seschi09_HearMeSpeak.gif" alt="seschi09_HearMeSpeak" width="360" height="210" /></a><p class="wp-caption-text">Come hear Matt Siltala speak at SES Chicago 2009</p></div>
<p>It&#8217;s about that time again, and I don&#8217;t mean Christmas (yet) I am talking about conference time!  It has been a while since my last SES, but I am looking forward to speaking on two panels this year at <a title="ses chicago 2009" href="http://www.searchenginestrategies.com/chicago/">SES Chicago 2009</a>.  Here are the details of the sessions:</p>
<p><strong>First Session 10:30AM Monday Dec. 7</strong></p>
<p><strong>Mixed Media SERPs</strong><br />
Search result multiplicity is not a new phenomenon, but recent advancements guarantee that the world of search and marketing will be changing forever. How do the new &#8220;blended&#8221; search results pages affect your marketing strategy? Do these changes mean that the major search engines are eager to keep the &#8220;second click&#8221; on web properties owned by themselves? How popular are the new blended search results with users?</p>
<ul>
<li><em>Moderator:</em><br />
<a rel="andrew-goodman" href="http://www.searchenginestrategies.com/chicago/andrew-goodman.php">Andrew Goodman</a>, SES Advisory Board &amp; Principal, Page Zero Media<br />
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<p><em>Speakers:</em><br />
<a rel="larry-cornett" href="http://www.searchenginestrategies.com/chicago/larry-cornett.php">Larry  Cornett</a>, VP, Consumer Products, Yahoo! Search<br />
<a rel="mat-siltala" href="http://www.searchenginestrategies.com/chicago/mat-siltala.php">Mat Siltala</a>, Founder, Dream Systems Media<br />
<a rel="david-naylor" href="http://www.searchenginestrategies.com/chicago/david-naylor.php">David Naylor</a>, SEO, Bronco<br />
<a rel="mark-knowles" href="http://www.searchenginestrategies.com/chicago/mark-knowles.php">Mark Knowles</a>, President &amp; CEO, Pixelsilk, Inc.</p>
<p><strong>Second Session 1:45 PM Monday Dec. 7</strong></p>
<p><strong>Images &amp; Optimization</strong><br />
It&#8217;s been said that a picture can be worth a thousand clicks. If your website has a lot of product images or contains many images as part of the design, you can&#8217;t afford to miss this session. Join us as we explore enhanced image search along with image links, geo-tags, accessibility issues, alt attributes, surrounding text, filtering concerns, file sizes, image-specific search engines and a host of other important considerations for capturing targeted traffic.</p>
<ul>
<li><em>Moderator:</em><br />
<a rel="joshua-palau" href="http://www.searchenginestrategies.com/chicago/joshua-palau.php">Joshua Palau</a>, VP, Search, Razorfish<br />
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<p><em>Speaker:</em><br />
<a rel="liana-evans" href="http://www.searchenginestrategies.com/chicago/liana-evans.php">Liana Evans</a>, Director of Social Media, Serengeti Communications<br />
<a rel="grant-crowell" href="http://www.searchenginestrategies.com/chicago/grant-crowell.php">Grant Crowell</a>, Senior Media Analyst, ReelSEO.com<br />
<a rel="mat-siltala" href="http://www.searchenginestrategies.com/chicago/mat-siltala.php">Mat Siltala</a>, Founder, Dream Systems Media</p>
<p>As always, please make sure and come up and say hi (we can Dailybooth it up together), and if you are able to make it any of my two sessions that would be awesome too!  See you in Chicago!</p>
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