12 Steps for a DIY Site Review
April 28th, 2009
Do It Yourself Site Review
I complete a lot of site reviews. Often times, I give the same exact advice to each customer. Therefore, I thought I would just go ahead and share the 12 most common things that are wrong or need fixed with most sites – from an SEO/marketing standpoint. I usually conduct these site reviews during my initial site audit for client or potential client. I know I posted about the 5 Minute SEO Audit Checklist a while back on Search Engine People, but I wanted to expand on that article with a few other things to look for:
- URL canonicalization and 301s need to be set in place because on 100% of the sites I review they are not.
- Custom 404s – I have seen catchy ones, crazy ones, ones that let you search, but at this point having anything is better then an ugly “this page does not exist” result that takes customers away from your site itself, thereby giving you less credibility.
