Traditional Press Releases vs. Today’s News Releases

Online PR vs Offline PR

Infographic & Viral Marketing from Dream Systems Media

I was in the “School of Communications” as an undergrad student and took several “PR” classes. Of course, we were taught that the key component to a good PR strategy was writing something that the editor, publisher or producer you were targeting would be willing to print. However, today we are almost never writing news releases with only one target publication in mind, rather we try to focus on the end-reader, understanding that online news releases allow companies to virtually skip the editorial process and release news through many different mediums (search engines, news sites, blogs, etc.) with little to no editorial review. The net effect of the evolution from the traditional press release to today’s news release is that the definitions of news and news mediums have really expanded. I believe the info graphic above does a great job of painting a picture of that expansion –

Press Release news releases, press, traditional press releases

I’m doing a teleseminar with publicity expert Joan Stewart (the Publicity Hound) tomorrow and I hope you’ll join us. I’ve been a subscriber on Joan’s email list for several years and I’m honored to work with her.

How to Use Keywords, the ‘Magic Magnets’ that Pull Consumers
and Journalists to Your Press Releases

When: 3 to 4:10 p.m. Eastern Time

Wednesday, Oct. 21, 2009

Sign up for the killer press release teleseminar here.

Joan delivers a lot of value. You’ll get a recording of the call, handouts with step by step instructions and 2 videos. The call goes over basic keyword research to find out demand and competition. It is for beginners or those who have no or little understanding of keyword research, anchor text, etc.

General pr. press release, press, press copy, press release copy