Getting Quality Backlinks with Press Releases
My approach to press releases is different than traditional PR. Most of the press releases I write are less about getting press coverage for my news, and more about getting quality backlinks to my site. However, it is possible to do both. It starts with a good story and added to that, online distribution.
Many people believe it’s enough to blog about their news. For some high traffic blogs (thought leaders) this might be true. For most blogs there isn’t the distribution. You want to reach outside of your community for greater exposure.
Here’s an IM conversation I had recently about the importance of press release distribution:
Clogon: i guess i just put my “press releases” in the form of blog posts
Me: yes and your reach is pretty limited compared to a distribution site that sends it to thousands of people
