The Right Web Analytics for the Right Price
It amazes me how often when talking to a client (or potential client) and asking the questions, what analytics program are you using? can I get access to your reports? and what do you think are your top 5 strongest converting keywords?, I get the deer in the headlights stare. Most of them cannot respond to any of those questions. I would understand if they said, we are using Omniture and we can get you access, but we don’t know the top 5 words off the top of our heads, but we’ll find out. The problem is most don’t respond that way, they say something like…I have no clue, but we’ll find out and get back to you. You would think that most VP’s of Marketing would know this stuff. Anyway, this common happening has inspired me to write this post.
