Finding the right marketing angle for your business
Many of you have probably read the book “The Tipping Point” by Malcolm Gladwell, but for those of you who haven’t… the book is based on the premise that there is always a tipping point (aka significant momentum shift) in the life cycle of a message that becomies a wide spread epidemic, and that the “tipping point” can always be traced back to small numbers of people who start behaving differently.
I really found the case studies highlighting different business’s tipping points to be the most interesting part of the book. It was intriguing to contrast the tipping points, which were not really a direct result of any specific action taken by the business, against those tipping points that were a direct result of a specific action taken by the business. Generally, when the business is directly responsible for bringing about the tipping point you will find that the catalyst to be a new marketing angle taken by the company.
