Local Search
I got distracted today and the result of that distraction is this post. I was curious about something dealing with local search and the SERPs – so I decided to do a little comparison. The four major search engines I compared are Google, Yahoo, MSN and ASK. I wanted to find out how their specific local programs compared to one another when searching for non geo-targeted terms? I wondered if I would get any usable results without using a geo-modifier? The following screen-shots are going to explain the title of this post much better then any of my words can. I am also pretty sure that including ASK as a major search engine is a choice I will regret later on, but then again it is the official search engine of NASCAR (and that’s got to count for something, right??)!
Local Marketing
google local, local, local advertising, Local Marketing, local seo
I am ready for the onslaught of examples that I am sure people are going to be throwing in my face; I’m ready for it and I still won’t agree! I do say this with all sincerity though; if you are an offline business-owner and don’t have a website, you are not only missing the boat, but could be sinking it! In today’s economy every customer counts. You want to make sure and do everything to keep current customers and find new ones.
I got to thinking about this yesterday when I was going off on how much I loved the Chandler West Auto Care company for taking care of me. I was also reminded of it when Chris Hooley left a comment about sending them some link love in the post. Here’s the deal, I would love to have sent their business some link love, but guess what? They didn’t have a website for their business! As much as I love their customer service, and know they will continue to get an amazing amount of referrals, they absolutely need a website for all those people looking for information/reviews/maps etc. about them online!
Business
Business, local seo, website
