5 steps to receiving killer testimonials
February 2nd, 2009
I have been pretty impressed at the sheer quality of the testimonials generated by the retail arm of DSM over the last few weeks. So, I decided to write a blog post encapsulating 5 steps any business can take to receive killer testimonials.
Step 1 – It all starts with a great product or service. Obviously. So the real question is: what can you do to improve your products or services? Here are a few things we try to do religiously: attend trade shows, ask customers for feedback, read industry-relevant publications, continually and consistently analyze our service procedures so that we are pro-actively looking for ways to improve.
