Well there have been a bunch of busy bees in the Google local search hive. Local has been under the knife a few times. From reset data, to cool visual effects. These are today’s changes in Google’s local blended results.
The New Gray Google Map Marker
Less intrusive, less eye catching, more interactive.
Rolling over the this gray marker will change it blue for pay per click (PPC) ads on the right, or red for organic listings on the left. Scrolling over markers in the google map section highlights the respective listing markers in the PPC and organic section. You will also get a nice snippet for the local organic listings. No snippets for PPC. It’s also interesting to note that the listings have moved the once red-pins-now-gray-pin to the right of the blended results. Google also removed the triangle pointer they once displayed for the top listing.
Google, Local Marketing
Google, Google Maps, Houston, Houston Pest Control, Local search (Internet), Pay per click, pest control, pest control guy, Phoenix Pest Control, Search engine optimization
I love when I find local businesses that are doing things they need to be online. It’s even better when I find businesses I use taking advantage of local marketing services that search engines offer that can save me money (and drive business to them)! I just want to spotlight a company I feel is doing something right, and if you learn something from it – that’s even better!
If you own an offline business in any local market then there is no reason to not be using a Google Maps listing. I wanted to share an example of an offline business doing some local marketing right, especially when it comes to Google. The local businesses I feel could really take advantage, and learn from this post are the ones offering food and things that are not easy (or available) to “purchase” online.
Local Marketing
google local, Google Maps, Local Marketing, Local Marketing Tips
