During SMX West 2009 Andy did a great job live blogging the sessions he attended, and a comment came through on one of the posts he did asking for ideas, or “out-of-the-box” marketing tactics that could work for physicians offices:
Creative Marketing Tactics for Physician Offices? I would like to know of any creative “out-of-the-box” marketing tactics that anyone has used when marketing services to physician offices, medical facilities, etc. Thanks in advance.
Here goes: The thing you must realize about viral marketing ideas in regards to any specific business is that it does not have to be a perfect match. Services that a physician offers in itself is not the kind of content that is worthy of “going viral”.
Social Media
digg, reddit, Social Media Marketing, Stumble Upon, Twitter, viral, Viral Marketing
On the 97th Floor SEO Blog where I post about viral campaigns every Friday, I got asked this questions about what good viral campaigns do, if they sell no product? Its a fair question to the un-learned (maybe not by the type of person that asked it – proclaimed SEO) I guess. The problem with this question is, the person asking it, is completely missing the point of why people like me are running viral campaigns. There are many other amazing places for stories to go viral, but for the sake of this post – I am going to focus on Digg.
The Digg Effect?
If you get a FP on Digg, and it gets you so much traffic it takes your server down because of 40-100k plus uniques to your site (from what I have seen) you are bound to get noticed by someone. So looking at your sales, and seeing none should not be alarming. You can get crazy traffic from Digg even if your story does not make it popular. But if it does …
Viral Marketing
digg, seo blog, viral campagin case study, viral campaign
