I have spoken with many of our clients and they had very successful Cyber Mondays too.  One of our clients had a 10% conversion rate for the day, and that is their best ever.  This year we saw an overall sales increase too.  We did have some rough months compared to last year, for example October was probably one of th worst, but overall the whole year was a huge success and increase in almost every statistic from last.

How was Cyber Monday for you guys?  Did you get more emails?  Did the phones ring more?  Or do you feel you are in one of those industries that is having a slow down?  If so, I would love to hear what industry you are in, and why you feel it is slowing down.  I read a pretty good post the other day I found on StumbleUpon talking about recession proof jobs, and you should check it out.

Anyway, it was good to have a day like yesterday, it gets my marketing batteries charged again.  I know that Internet marketing, including special promotions, SEO and social media all work and helped us have a successful Cyber Monday, and I am excited to keep sharing tips with this Internet Marketing Blog.   I hope its an indication of what the rest of December is going to be like as well as 2009.  Now that the election is over, we can focus on fixing this countries problems and get back on track so we can all be in industries that are thriving!

Once again, I would love to hear how your Cyber Monday went.  Good?  Bad?  What industry you are in etc.  Thanks guys!

Cyber Monday became known as such back in 2005 after the National Retail Federation Trade Group coined th phrase, in an attempt to define the largest online shopping day of the year.  As compared to Black Friday for traditional retailers (called such because that was the day that most offline retailers financial spreadsheets went from showing red numbers to now showing black numbers, meaning they are no longer negative).  And, as you can guess online retailers have been tentative about what they expect today in the form of gross revenue.

Because of the economic turns and the results seen from Black Friday I think that most e-tailers had formed their own opinion that goes something like this:

“We’ll probably get a lot of traffic, a lot of browsers, and a lot of buyers…because we are marking our prices down so much more this year than last year comparatively in an effort to drive a high volume of sells.  The only problem with that is that although we generate a respectable revenue volume for the day, all said and done our profits will be slim because we are marking everything down 75%.  So really, what is there to be happy about…lots of work, less profit then needed, and a disappointing Cyber Monday.”

That opinion is what many offline retailers have shared since the end of Black Friday, that is if they actually were able to allow shoppers in their store because someone didn’t get trampled to death, but I won’t get on that soap-box today.  Black Friday saw a consumer spending increase of about 2% compared to last year, but I can guarantee you that 2% revenue increase won’t help the falling profits.

My prediction is that Cyber Monday will turn out very similar to Black Friday and this holiday season will be a slow one from here on out for my retailers due to the economic downturn our nation is facing.