All in all I have to say Cyber Monday was a success for those of us here at Dream Systems Media. We saw an average of 5% conversion rates with all our sites. I really think a lot of it has to do with what industry you are in, but we really try to make sure we are in industries that can survive recessions (which we seem to be in).
I have spoken with many of our clients and they had very successful Cyber Mondays too. One of our clients had a 10% conversion rate for the day, and that is their best ever. This year we saw an overall sales increase too. We did have some rough months compared to last year, for example October was probably one of th worst, but overall the whole year was a huge success and increase in almost every statistic from last.
Sales and Marketing
Cyber Monday
Today, Cyber Monday, is the biggest online sales day of the year for many online businesses, but is it and has it really been all that this go-around? It appears not.
Cyber Monday became known as such back in 2005 after the National Retail Federation Trade Group coined th phrase, in an attempt to define the largest online shopping day of the year. As compared to Black Friday for traditional retailers (called such because that was the day that most offline retailers financial spreadsheets went from showing red numbers to now showing black numbers, meaning they are no longer negative). And, as you can guess online retailers have been tentative about what they expect today in the form of gross revenue.
Because of the economic turns and the results seen from Black Friday I think that most e-tailers had formed their own opinion that goes something like this:
General, Sales and Marketing
Cyber Monday
