Building an SEO campaign is just like building a chicken coop
Last weekend I built a fancy chicken coop called a chicken ark. Sadly, many of my friends and family members were actually surprised that I could turn out this custom home. I guess they didn’t know I was a super star in my high school wood shop.
OK, so your not impressed and would like to know what SEO campaigns have to do with building chicken coops. The correlation has to do with being able to work both inside and outside of the blue prints.
So, let me tell you a little bit more about my weekend project. The chicken coop blueprint I was following called for both 3″ and 4″ wide pieces of lumber, however Lowes didn’t have any of either. I had to use 3.5″ and 4.5″ wide lumber and that meant that I ran into a snag when it came time to put on the doors. My doors were too big! I had been using 4.5″ pieces when the plan called for 4″. So, I had to improvise and leave the comfort zone of simply following the plan. I realized that a good chicken coop engineer (yes, I like that title) had to be able to work both inside and outside of the blueprint.
