I have been blogging for several years now and am a big proponent of blog use. In fact, last week I was conducting a webinar and got carried away preaching about the importance of company blogging. During the webinar I was asked again if having a blog was “essential” for a company. The questioner wanted to know specifically why I felt having a blog was important and wanted specific examples and ideas of good blogs so they had some direction in their blog planning. In other words – don’t just tell me to have a blog because its important, but tell me why it is important and give me specific examples and ideas of blogs who are doing things the right way. So, I gave my spill of answers. But then I got to thinking if the people who are following me on Twitter had the same or similar answers – and they did! (BTW, I appreciate all of you who answered me).
Blogging
Blogging, blogs, business blogging, Twitter
I am just the one you hired to do your Internet Marketing – what do I know?
I can’t tell you how many times last week the question – where to host a company blog? – came up in my conversations with potential clients. Besides being free, I really don’t see what the draw is to Blogger, Typepad, Wordpress or any of the free hosted blogging sites. If you already own a website, and have hosting space somewhere, then getting a blog set up on your own server is just as free. I use the free Wordpress blogging software for all of my blogs (including this one) and love it. You can completely customize it and make it look exactly like your existing website.
Blogging
blog marketing, blog tips, blogs
Pardon the fun title (you either get it or you don’t, but I am leaving it there) - I guess I should have asked - Are you a two post chump that gives up on blogging after only posting twice during an entire month, one of which was a press release? You walk away saying, blogging is not a good fit for our company, it did nothing for us. If this is you, and you find yourself saying this – you are absolutely right to walk away, you two post chump.
If you wanna redeem yourself, and figure out where you may have gone wrong, then keep reading. I honestly did not want to post about this today, but after reading a post talking about only 16% of consumers trusting corporate blogs it got me thinking, and it got me a little irritated.
Why Blog?
Blogging
Blogging, blogs, corporate blogging, how to blog
