Would You Sell Out Your Brand To Make Money?
December 8th, 2008
Selling Out To Make Money
Even if you are wanting to say no right now (to my question), I think the obvious answer for most would be YES – if it meant big bucks. All the talk about iPhone and Walmart – if true – is going to bring big business to Apple.
What does this do to the value of the Apple brand though? I first read this story here, and when I read they may be offering a $99 version (not a 4G one people) of the phone it aggrivated me. Why? Like many others – I am the idiot that paid $399 for the iPhone that runs 1/2 as fast as the one now and cost 2X as much. Lets not talk about the fact that I bought an XBox when it was $100 bucks more. I guess I like paying more for stuff.
