Google Advanced Search Features, Use Them
Last week I sat in a meeting trying to quote a company on the services we offered and found it frustrating because they asked me a few questions that led me to pulling up Google and doing some searches for them to show them a thing or two about their competition. The problem was that this group of people I was presenting to where rather large and a lot of them were very novice with search and online marketing. Most had extensive back grounds in offline marketing, but online marketing was a whole new arena to them. The very next thing that started happening was me giving a tutorial on Google Search and how to use it and how their users would be using it to find them. I don’t really mind, but it took me way off base for the presentation and it ended up running over on them.
