Comments on: SMX Session Notes: Up Close With Google AdWords Quality Score

By: Chrisile from Google Adwords

Chrisile from Google Adwords — Fri, 25 Dec 2009 07:45:24 +0000

Thanks for this post. I recently had a misunderstanding with one of my clients. He wants me to have as many keywords as possible which I told him is not ideal.

By: Craig Danuloff

Craig Danuloff — Tue, 17 Feb 2009 13:35:12 +0000

I’ve put up a video of my presentation which you reference above – http://bit.ly/PVNqG. Nick and Addie had awesome presentations which I hope become available online too.

By: Mat Siltala

Mat Siltala — Fri, 13 Feb 2009 20:10:05 +0000

@Tom Demers
Tom – I hear what you are saying, but Andy was simply just “live blogging” and putting down what the speakers were saying … If you want more insight try getting a hold of Nicholas Fox from Google. He is on their Adwords team so I might tend to listen to him, but again all we were doing here was relaying the message! Thanks for your comment.

ps – I do have my own thoughts on this and it gives me a great idea for a post later on.

By: Tom Demers

Tom Demers — Fri, 13 Feb 2009 18:36:07 +0000

This is interesting: “Keep keywords to 2-4 words in length.”

Why? The number one QS factor is relevance, and a creative tip is specificity, why a 4 term keyword limit?

It seems to me that generating and segmenting a list of keywords between 3 and 7 terms long offers better targeting, more specificity, more relevance, no?

By: HI-RanK Review: HI-RanK

HI-RanK Review: HI-RanK — Fri, 13 Feb 2009 10:26:46 +0000

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By: Alex

Alex — Thu, 12 Feb 2009 22:24:47 +0000

Hey Andrew,

Thanks for the summary and the ClickEquations mention.

-Alex