Comments on: Narrowing The Communication Gap Between SEOs And Developers

By: Roshan

Roshan — Tue, 21 Dec 2010 05:02:18 +0000

very insightful article to try to bridge the two groups. After all both are working on the same website or application, so it makes sense that they communicate rather than think of each other as different species.

By: prafuldass

prafuldass — Thu, 28 May 2009 03:43:33 +0000

The best tutorial i’ve ever seen on this website. I’ve twitted it.

By: Mat Siltala

Mat Siltala — Fri, 22 May 2009 20:16:46 +0000

@Mark Vozzo Glad you enjoyed! Thanks for adding to the conversation!

By: Mat Siltala

Mat Siltala — Fri, 22 May 2009 20:16:07 +0000

@Jeff Internet Marketing good point!

By: Mark Vozzo

Mark Vozzo — Fri, 22 May 2009 14:12:40 +0000

Excellent post Mat & Brandon – well done. I have worked back-n-forth on both sides of the spectrum. I started out in Web Development, then SEO and now Web Analytics. I’ve worked on both sides and was in roles where I had to deal with people on the other side.

It is a challenge – it’s like The Arts vs. The Sciences analogy. The Marketers and SEO practitioners come up with the fancy fluffy creative concepts and keyword lists etc. The developers apply skill and tenacity in producing quality code that validates and renders efficiently in multiple browsers and instrument web analytics tag for measurement etc. I know this is an over-simplification, but the point I’m trying to make is – there is a big difference, a totally different mindset.

To @ToddySM’s point – there needs to be some effort made by both parties to learn what’s involved in doing the work of the other.

I try to do this everyday… If I’m dealing with web developer and speaking with Marketers, I’ve got to think like a Marketer. When I’m providing SEO recommendation to Web Developers, I’ve got to think in terms of code.

Great article guys, keep up the good content flowing.

Regards,
Mark Vozzo

By: Jeff Internet Marketing

Jeff Internet Marketing — Fri, 22 May 2009 00:25:05 +0000

Let me explain it too you simply… I remember I was with a client who has his own developer and I was helping him out with his property site. The developer said “I am not interested in learning SEO”. Then his boss said, “well its like this, if you want to earn big money, learn SEO with Jeff”.

I think this tells the true story betweendevelopers and SEO guys

By: Mat Siltala

Mat Siltala — Thu, 21 May 2009 02:17:12 +0000

@Patrick .... And THATS how it should be done! Thanks for your comment!

By: Patrick

Patrick — Thu, 21 May 2009 01:29:04 +0000

At 2wtx.com, we find that the most successful projects have business stakeholders, business analyst, web developer, web designer, user experience designer, SEO specialist, work together from the get-go.

Smaller projects will have one person playing several of these roles, but the earlier in the project life cycle all these specialties are involved, the higher the likelihood of success. A business analyst can be of great help bridging the communication gap that some times is created between web developers and SEOs/Internet marketers (after all, they are trained to translate between technical and business language).

By: Mat Siltala

Mat Siltala — Wed, 20 May 2009 15:41:03 +0000

@ToddySM You get the point of the interview then! Thanks for dropping by and commenting!

By: ToddySM

ToddySM — Wed, 20 May 2009 06:12:19 +0000

Interesting post:) And you are right – both, SEO and Developer are wrong. However I would not agree with the statement that Developers don’t hate marketers – they actually do I know, I know, I am exaggerating but I think it is a long way from both sides to meet in the middle. My advices to them are: 1.) you both have your expertise – build on that and don’t try to rule with it and 2.) try to learn about the challenges of the other side – if you are marketer, try to learn what is involved in the implementation; if you are developer, try to learn what is the marketer looking for – thus both of you will have respect from each other.

ToddySM’s last blog post..The Use…lessness of Analytics Teams