Dream Systems Media Blog
[dreem sis-tuhms mee-dee-uh blog]
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Just got a suggestion from my good friend Dana about a new person I need to follow on Twitter, (by the way thanks) and after I followed I saw the screenshot below … I decided to go ahead and post it because a lot of my friends are asking me about it etc. If you have not seen it, or have it yet on your account – check it out:
Twitter Suggest
I love when I see professional athletes using Twitter, but not just “using” it, I am talking really “getting” it – and understanding the power. It’s no secret I am a HUGE Arizona Cardinals fan, even more – I am a HUGE Larry Fitzgerald fan! I have been following him on Twitter for a while, and watching how he interacts with fans, and I must say, he does a great job.
Check out this recent contest he had on his Twitter stream:
Step 1. Bait your followers:
Step 2. Give people a reason to follow you. Larry does a great job with opportunities for for fans to “win” something. With Larry baiting fans, he makes them pay attention to his Twitter stream. (It doesn’t always have to be about controversy and getting fired over Twitter with athletes!)
I know, this seems pretty basic – and is to most people who are following me on Twitter, but believe it or not I got the email asking me to explain how to “retweet” something. After a few emails back and forth it gave me a great idea to create another video and share some thoughts and techniques.
I was looking at my Google Analytics to get the top 10 sources of traffic to my web site. Then I looked at the different sources to see how long people stayed on my site from each source. I found that there was a huge difference in the quality of people depending on the source.
Twitter sent me lots of traffic but the average time spent on my site was just seconds. Compare that to another site that had people who stayed 4 minutes on average on my site. I can now see where to focus my linkbuilding and build my credibility. I’ll focus on the sites that are sending me quality traffic – it’s much easier to convert. Think of them as warm leads.
This is the audience who will read my blog posts, come to my webinars and who I have built trust with (maybe even buy my online PR book). I can build that relationship by offering to guest post, commenting on their content and otherwise
My good friend, and fellow blogger on Dream Systems Media, Janet Meiners (aka Newspapergrl) had an interesting experience getting suspended on Twitter a few months back, and I want to take the time to talk about her experience and share how people can now, never have to worry about this happening to them.
Here is Janet’s story:
I twitter every day and have been building a network there for over a year. First it was a way to talk to friends and follow what was happening in my industry. Then it became a valuable networking tool for my business. One day a few months ago, I logged on and my password didn’t work. I tried again, same issue. I was sure it was the right password.
I went to my twitter account page, www.newspapergrl.com and it said, “this account has been suspended for suspicious activity…nothing to see here, mozy along” or something simliar. My first response was panic. Later it was anger.
The Power of Twitter
I had an amazing meeting this afternoon with 3 of the coolest guys you would ever be so lucky to meet. These guys are clients of mine, who wanted to discuss Twitter as well as the best ways to leverage its power. Everyone of these guys (up to this point) were WAY TOO COOL to use (or be found dead on) Twitter. By the end of the 2 hour meeting (which really did FLY by) they were ALL ready to get their own personal Twitter accounts setup (besides the corporate one I had already helped them set up).
Why the change of heart for these hardest of hard core “cool dudes”?
It really is simple - I showed and helped them understand the power of Twitter and what it would/could do for their business (as well as what it could do for them individually).
How Do I Get More Followers On Twitter
I’ll get right to it – I am always getting asked how to get more followers on Twitter, which to be honest I think is funny because I really don’t think I have a “TON” of followers myself. However; I am sitting close to 1100 followers and feel I have a pretty good idea of how to make Twitter work for business and marketing purposes. I want to help those who are asking me this specific question understand how I got, and continue to get more followers on Twitter.
Experiment Time:
Before I get to answering the question, I was wondering what other people who follow me on Twitter get asked the most. It appears my number one question is not the number one question of most of the people following me. Most of the people following me seem to get the “WTF is Twitter” in some form or another! Check this out:
Twitter in Active Moms Magazine
I love when I see businesses who are using social marketing to its fullest potential. I particularly love to see them incorporating their social media marketing into their offline promotions. It is fun to see things I had not yet thought of. I will typically write these strategies down and keep them in my bank of ideas that I think are cool, because I know at some point I might be using the same technique for myself or a client.
Offline Twitter Use #1
Everybody has heard about this by now, but I am wondering what real people that use Twitter think about Mark Cuban getting fined 25k by the NBA for Twittering bad stuff about the refs? I am not interested in what the media (most of whom have never even used Twitter) think. I am not one to defend Mark Cuban, but this is lame and I can’t believe they fined him. About the only good thing that has come from this is hearing that “You can make money from Twitter now” – that is if you are the NBA. Funny.
This kind of stuff damages the NBA – my father in law and I were talking about how we have stopped watching a lot of NBA because of all the ref scandals of years back. We were talking about so many games we were wondering how come so many bad calls, and now we know … they were all fixed. So why not call out the refs? Are we sure they are not pulling the same crap? We need to keep them in check and that’s all Mark Cuban was doing.
I kept seeing people that I follow and admire tweet about removing your Twitter feed from your Facebook because (they feel) its just one big duplicate Twitter site. I have thought there is confusion sometimes myself, but for the most part I am never on Facebook, but I have lots of friends and people who only check up on Facebook. I usually just get annoyed at people responding to my Twitter updates on Facebook when I would rather then respond on Twitter.
Kenny Hyder Hates Twitter on Facbook
With all that said; I am at a loss because I want those people (on Facbook that are not using Twitter) to see what I am up to, but I do not want to have to go and update two “status” places. That could get annoying real quick (why I no longer Plurk).
