I’m obsessed with the solo entrepreneurs who are successful leveraging social media to launch a business. They start with a simple idea – like pay me and I’ll wear your t-shirt around LA. They put up a blog, take pictures and video of themselves wearing your shirts and promote it on their social networking sites. That’s the beginning of IWearYourShirt.com
The idea caught on and now there are 2 guys (it should be WeWearYourShirt.com).
Then comes a new spin on the idea – at SheWearsYourTee. I really like this one because a model will wear your tee. That means you get some killer product shots you can use on your site.
Another element is how the pricing works to encourage people to act fast and not wait. January 1st the price is $1 and the price goes up every day. It’s the same concept with another one of my favorite businesses using this model called LoveJingles.com.
Entrepreneur, Social Media, Viral Marketing, social marketing
Some Burros
As I was searching online for some information to one of my favorite Mexican food joints here in Arizona I ran across several problems with their website and wanted to share them here. I also came across several areas where I thought they could capitalize on social marketing, increase traffic to their website and interact better (online) with the people who love them.
The Argument:
You walk into one of their locations and they are already packed. True, but tell me of a business (you know of) that does not want to reach MORE customers, or expand to MORE locations? If they are speaking the truth, every business wants to grow and expand – and of course, make more money. So, I feel with a few improvements to their website and nickles worth of free social marketing advice here, I think they could be making vast improvements to their overall bottom line.
Local Marketing, social marketing
Facebook, Local Marketing, social marketing, Twitter
I was checking out some Yelp listings this morning, and come across something that made me wanna rant for just a bit. If you are going to participate in communities like Yelp, and leave your two cents (or reviews in the case of Yelp), then why not FULLY PARTICIPATE? People are not going to give what you say a second thought if you are doing anything like Paul B. here:
How NOT to be a Yelper!
social marketing
communities, social marketing, yelp
Here is a question I received yesterday that I felt would make a good social marketing post (because I have been asked numerous times before).
I get confused on the social media sites like, Facebook, Twitter, even Skidoo etc. Should I be setting up a profile under my name to follow me specifically or setting up something that tells people to follow my website?
Here are my thoughts: My answer depends on the specific network, as well as what you are trying to accomplish, but let me first touch on the specific networks you mentioned in this question.
Twitter
social marketing
Facebook, Marketing, social, Social Media, squidoo, Twitter
I had a dream conversation with a new client today. I often don’t hear the results of my client’s success or lack thereof. To be honest I didn’t expect this one. The business owner lives out of the country. When we announced programming classes he held in the US. I knew that he didn’t get a lot of response.
I wrote a press release and even though no one came to the classes, people found him.
Here’s a bit from the conversation:
Client: We’ve developed a second class following the success of the first one so I want to announce it.
Me: Was the first class successful?
Client: YES!
Me: tell me about it…what made it so good?
Client: 70K worth of business
Me: and how did they find out about the class?
Client: They found out via OUR press release!
Branding, Business, Link Building, social marketing
I was thinking about my old town (which happens to be owned by the Government now – seriously no kidding, look at the picture) and some of the neighbors I grew up next to.
My Old Town ... Seriously WTF??
The reason I started thinking about this is because I was trying to compare it to what kind of a neighbor I am in life, and especially online. It begs the question: What kind of a neighbor are you? I had some fun responses on Twitter about bad neighbors too, that I wanted to share: Thanks @Rhea, @MollerMarketing and @ArnieK for your responses!
The Rattlesnake Neighbor
I shared a story on Twitter about how the worst neighbor my family had growing up would always put dead rattlesnakes on our doorstep to try and scare us. Many many times it worked, but the shock factor eventually wore off and it became annoying and we paid no attention (and never became good friends). Can you see where I am taking this?
social marketing
communities, networking, social, social marketing
