Now is the time to write those blog posts about the year. What significant milestones, new products did you create or accomplishments did you attain? I hope everyone at Dream Systems Media will get together for a few posts like this. For my new blog, the most popular post of 2009 was “5 Killer Press Release Examples.”
Title your posts like this: “The best ____ of 2009″ or “the top 5 blog posts” of the year. These make excellent ideas for press releases. They often get picked up on social sites because they’re catchy and you can increase your chances by adding pictures for each point. Here are some examples of this kind of press release from Business Wire.
You don’t have to have a web site to send out a press release – local businesses can do this as another way to market their business. You should do it for your business.
Search Marketing
My approach to press releases is different than traditional PR. Most of the press releases I write are less about getting press coverage for my news, and more about getting quality backlinks to my site. However, it is possible to do both. It starts with a good story and added to that, online distribution.
Many people believe it’s enough to blog about their news. For some high traffic blogs (thought leaders) this might be true. For most blogs there isn’t the distribution. You want to reach outside of your community for greater exposure.
Here’s an IM conversation I had recently about the importance of press release distribution:
Clogon: i guess i just put my “press releases” in the form of blog posts
Me: yes and your reach is pretty limited compared to a distribution site that sends it to thousands of people
SEO, Sales and Marketing, Search Marketing
online PR, press releases
The Setting Resolutions Trend!
I have been reading a lot lately about marketing resolutions for 2009, and rather then share what mine are personally – or what my companies are – I thought I would give some insight as to what trends I am starting to see, and what I feel is going to be a businesses most important investment in 2009.
In the last month I have signed 4 pretty big clients, and each one of them has told me they see an opportunity online because of the slow down in the economy. Whatever little they are doing online, they are seeing a ROI, and want to take things to the next level because they feel online is where its at.
Search Marketing
Internet Marketing, online marketing, Search Marketing
