SMX Session Notes: Up Close With Google AdWords Quality Score
February 12th, 2009
Up Close With Google AdWords Quality Score – Google’s quality score remains a mystery to many marketers, plus Google keeps changing when and how it is used. This session takes a fresh look at the current state of quality score, how it is implemented and tips on using it to your advantage
Moderator: Matt Van Wagner, President, Find Me Faster
Q&A Moderator: James Zolman, CEO, semvironment
Speakers:
Addie Conner, Director of Search Marketing, Course Advisor Inc.
Craig Danuloff, President, ClickEquations Inc.
Nicholas Fox, Business Product Management Director, AdWords, Google Inc.
NOTES:
Addie Conner, Director of Search Marketing, Course Advisor Inc.
Topic: Fact vs. Myth with Google Quality Score
- There is a different CPC forumula if you are the only advertiser on the page? Fact.
- Quality score is lost once you make changes? Myth, QS is changed, but not lost.
