Luke Alley (update that LinkedIn page will you bud?) is the newest member of Dream Systems Media. Luke will be helping to guide our company as the Pay Per Click Marketing Director and we couldn’t be happier to have him join the team! Luke is a PPC wizard but much more importantly we feel he truly reflects the culture of our company — Luke works hard, plays hard and seems to be genuinely committed to touching the lives of those he associates with in a positive way.
You could say he is a regular member of Team Tebow (just kidding Luke I am a sucker for Tebow too but that is a pretty good picture!). Luke is originally from Colorado, and is actually a big Broncos fan, an Eagle Scout, Google AdWords Certified, married to a lovely lady and has one little boy! In addition to all that great stuff, Luke is a BYU-Idaho graduate, the former President of Get Found First and one mean tennis player!
Facebook’s new timeline layout changes the ad space as follows:
Old Facebook Profile Ads
Old Facebook Profile Layout
New Slimmer Facebook Profile Ads
New Timeline Layout
Compare the Same Facebook Ad Side by Side
239 x 117
128 x 168
Differences in Facebook Ads
While the ad sizes are not exact, the widths are fairly accurate. The new ad is slimmer, at about 128 pixels. The image sizes remain the same at 110 x 80 pixels. The background color has changed from white to the light blue. The number of ads on a traditional page range from 1 to 6. The number of ads on the new facebook timeline layout is 2 or 3 depending on your screen size. Yes, the ads display in conjunction with your screen size, pretty high tech programing there. One of the biggest differences between the two sets is that the new layout keeps the ads on page as you scroll down the page. The old set up will actually scroll the ads off the screen. Very subtle differences, but I am sure someone somewhere at Facebook is monitoring revenues based on the layouts. Curious internet marketers would like to know what that difference is. Facebook marketers want to know how this could effect their ads.
I heard an English teacher once say that “Every modern love story is a copy of Shakespeare.” She used Westside Story as an extreme example, stolen from Romeo and Juliet. She went on to challenge us to find a theme that Shakespeare did not cover. But there are those who argue that Shakespeare himself stole content. Who did Shakespeare steal stories from? Well, no one really knows at this point. But if he did borrow some ideas, does that constitute stealing? He took stories and themes and reworked them so eloquently that they became his own. Taking a peak at what people have done in the past and building upon their thoughts and ideas can be a healthy exercise. Adding to the conversation is a good thing. Further, those that we can identify with and build better thoughts with may even thank us. …or not. Matt Cutts may just consider me more of a pest than a pest control guy. I concede. But thanks Matt Cutts for the original Pac-Man Pie Chart idea.
TDL .XXX was announced earlier this year and is now in full swing. Here is the Pre-Registration Schedule
Sunrise: Available September 7 — October 28, 2011
Registration Requires Trademarked Name.
Sunrise AD: Available September 7 — October 28, 2011
Registration Requires registered like domain name.
Sunrise B: Available September 7 — October 28, 2011
Blocking registration requires Trademarked Name.
Landrush: Available November 8 — November 25, 2011
Pre-Registration only requires membership to Sponsored Community. Add ~$100 to registration.
General Availability: December 6, 2011
Still requires membership but available now for all.
Reputation Management Extortion?
The new TLD raises a lot of concerns for individuals especially when it comes to reputation management. For businesses that want to protect their brand and trademark it’s easy enough to purchase a Sunrise Block, which means you are not registering the name blocking it for a price. Feels a bit like brand reputation extortion. As stated in PCWORLD, most registrations are not even in the adult industry, but are purely doing it for trademark protection. The Free Speech coalition reports that those in the industry are saying they don’t want the .XXX TLD.
Disclaimer: This image is a fake. Not to be taken seriously.
Social Media meets SEM
Internet Marketers are competitive by nature. Clearly if you are wanting to rank 1st on the search engine you have to compete. SEO’s wish to rule the Social Media world as well. Why? Traffic equals money. Going viral can mean a lot of traffic and a lot of money. To those that want to profit from the online world they must find ways to slice and dice data to see what activities carry a monetary value. So what do these SEO minded people do? They create measurement and scoring to see how well they do in the Social Media arena. Attach a game to it, make it fun, and gamble a bit.
After a recent conversation with Mat Siltala touching upon the accuracy of Google Suggest, we’ve decided to go straight to the source and interview both Google Suggest and Bing Suggest.
Uh… In Spanish? …Bien, Gracias. Bing, how are you?
Well Bing you seem to have a lot more to say. I hope you are not trying to compensate for something else here. I must admit, I am really excited for this interview today. Are you excited?
Not sure why you are on this Spanish kick Google. Excited for school? No. Excited for Christmas? Well who doesn’t like gifts…. uh don’t answer that. Bing?
Interesting, not much to say here from Bing. I didn’t mean to scare you about saying too much.
The question your Search audience is really wondering:
I’m doing a teleseminar with publicity expert Joan Stewart (the Publicity Hound) tomorrow and I hope you’ll join us. I’ve been a subscriber on Joan’s email list for several years and I’m honored to work with her.
How to Use Keywords, the ‘Magic Magnets’ that Pull Consumers
and Journalists to Your Press Releases
Joan delivers a lot of value. You’ll get a recording of the call, handouts with step by step instructions and 2 videos. The call goes over basic keyword research to find out demand and competition. It is for beginners or those who have no or little understanding of keyword research, anchor text, etc.
I recently tried Sponsored Tweets as a publisher. I’d forgotten I signed up until I got an offer to tweet. I looked at the landing page and the ad and decided to give it a try.
The tweet I sent was clearly marked as an ad. I made $9.95 for the click (the advertiser paid roughly double that amount). Not bad. But what I liked more is that the advertiser went to my site and contacted me about writing some press releases. They become a new client.
Now I’m looking into Sponsored Tweets as an advertiser. There are very affordable options for people with large or very targeted networks (here’s a list – celebrity tweeters always come up first unless you choose to hide them. Type in a tag to narrow the list.). Example: Shoemoney (who charges $470.54 a tweet, which has obviously gone up). I believe advertisers can make an offer.
Its pretty easy to get started, check out the video tutorial to get started: ** Note, this is my first ever video attempt, and I made it at 3 AM (cause I couldn’t sleep) Enjoy!
Here are some screen shots as well that might help you get a better idea how to get started with your LinkedIn Company Profile page: (click to make them bigger)
Go To: LinkedIn.com/Companies and log in
Click on “add a company” in top right hand corner
Fill out your info and wait for a confirmation email
