I’m doing a teleseminar with publicity expert Joan Stewart (the Publicity Hound) tomorrow and I hope you’ll join us. I’ve been a subscriber on Joan’s email list for several years and I’m honored to work with her.

How to Use Keywords, the ‘Magic Magnets’ that Pull Consumers
and Journalists to Your Press Releases

When: 3 to 4:10 p.m. Eastern Time

Wednesday, Oct. 21, 2009

Sign up for the killer press release teleseminar here.

Joan delivers a lot of value. You’ll get a recording of the call, handouts with step by step instructions and 2 videos. The call goes over basic keyword research to find out demand and competition. It is for beginners or those who have no or little understanding of keyword research, anchor text, etc.

General pr. press release, press, press copy, press release copy

I recently tried Sponsored Tweets as a publisher. I’d forgotten I signed up until I got an offer to tweet. I looked at the landing page and the ad and decided to give it a try.

The tweet I sent was clearly marked as an ad. I made $9.95 for the click (the advertiser paid roughly double that amount). Not bad. But what I liked more is that the advertiser went to my site and contacted me about writing some press releases. They become a new client.

Now I’m looking into Sponsored Tweets as an advertiser. There are very affordable options for people with large or very targeted networks (here’s a list – celebrity tweeters always come up first unless you choose to hide them. Type in a tag to narrow the list.). Example: Shoemoney (who charges $470.54 a tweet, which has obviously gone up). I believe advertisers can make an offer.

General

Have you created your LinkedIn company profile page yet?  I like how they let you choose your own domain, helps with gaining an additional ranking for your companies name (rep. man 101 folks) For example, take a look at our companies URL: http://www.linkedin.com/companies/dream-systems-media

Its pretty easy to get started, check out the video tutorial to get started: ** Note, this is my first ever video attempt, and I made it at 3 AM (cause I couldn’t sleep) Enjoy!

Here are some screen shots as well that might help you get a better idea how to get started with your LinkedIn Company Profile page: (click to make them bigger)

Go To: LinkedIn.com/Companies and log in

Click on “add a company” in top right hand corner

Fill out your info and wait for a confirmation email

General

If you’re like me you like watching and learning from the best. I love being a part of social media campaigns and reading about the successes. I want to know what companies are doing innovative work and what works. I love what Sharpie has done in social media.

When I was new to social media or any form of internet marketing I craved having a mentor. The best part of social media is the visiblity – you can see what the best in the industry are doing and connect to them.

Just making friends with someone who has influence in social media can get you great traffic and links. That’s how I know Mat. It’s pretty normal for us to ask each other to push out each other’s blog posts or stories. In fact, I don’t do it enough.

5 Tools to Help you Find and Follow the Social Media Elite:

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We decided to move the corporate office to the Mountain Point Office Plaza at Thanksgiving Point. We love visitors so please stop in and see us at:

Mountain Point Office Plaza
2940 W. Maple Loop Suite 201
Lehi, UT 84043

For our clients outside of the Salt Lake City area, here are a few pictures of the new office space:

General Dream Systems Media, Mountain Point Office Plaza

Every once in a while I have the good fortune of meeting someone that turns out to be a pretty good friend, and during SMX West 2009 I had the opportunity of meeting Will Scott (Search Influence), an amazing individual who I now consider a great friend!

Will and I talked about a number of things related to Internet marketing and life, and we soon found out that we had a lot in common.  At one point we had such an interesting chat about Press and SEO that it made me want to interview him, and share it with all.  What an amazing industry that allows us to meet so many interesting people from all over!  I really hope my readers will take just as much away from this info as I did.  Sometimes I often overlook the power of press, and Will did a great job bringing it back up to one of the most important categories of marketing for me!

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I love getting feedback from my readers. I especially love getting questions; and do my best to help at any opportunity.  The other day I received a question from “Lise” about using Twitter.  She had some valid questions and points of concern regarding Twitter that I wanted to address in a blog post.  To do that, I thought I would bring in some Twitter “gurus” to help me answer this question.

I really appreciate these amazing Internet marketers taking the time out of their very busy days to answer these questions.  I really think this can benefit a lot of people and hope you will feel its worth the read!

Here is the comment & question that “Lise” asked me:

General, Matt Siltala, SMX aaron wall, Alysson Fergison, andy beal, ann smarty, Cameron Olthius, Dave Wallace, mat siltala, Michael Gray, Nate Moller, Twitter

You know me, I am a sucker for businesses that take care of me, and I can’t seem to stop blogging about them either. The latest comes after I tried (and failed) to buy my brother an 60 inch Sony WEGA HDTV as a wedding gift.

I asked my brother where he wanted me to get it from, and he said he knew this place that had the best deals anywhere in town – Ironically enough called Best Deal In Town. So we headed down to this place and I found an amazing 60 inch Sony Wega DLP that he had knocked down to $699 (originally $850) but gave me a deal cause I talked to him about it being my brothers wedding and all. I purchase it, take it to his house and go to hook it up and it no longer works as it did in the store – since this is a wholesale place and often times you are buying display (fully tested from factory) models I guess things like this happen.

General best deal in town, customer service, tempe arizona

Local Search Marketing Tactics – Local search doesn’t only happen in relation what’s on a map. This

session looks at a variety of local search tactics that are not necessarily tied to your physical location’s listing.

Moderator: Greg Sterling, Founding Principal, Sterling Market Intelligence

Speakers:
Scott Dunlap, CEO, NearbyNow, Inc.
Matt McGee, Assignment Editor, Search Engine Land
William Scott, President, Search Influence
Dennis Yu, CEO, BlitzLocal LLC

NOTES

Scott Dunlap, CEO, NearbyNow, Inc.
Topic: Tracking and Measuring Online/In-Store Shoppers

Local search is by def: a multi-channel opp.  Search online and buy in store.  There is a 9 to 1 ratio of people wanting to buy in store due to urgency.  So the questions is how do you track traffic to convertion when they are finding you online, yet buying in your store.

Solutions:

General, Local Marketing, SEO, SMX SMX, SMX West

Sprint Nextel announced today that they will be cutting 8,000 jobs during this first quarter in an effort to eliminate costs of $1.2 billion (yes that is with a “b”).  That’s an average salary for those 8,000 employees being cut of $150,000.  That seems like a pretty high figure to me as I’m assuming many of these cuts will have to come from their production and administrative side as Sprint Nextel stated they are not expecting to see many cuts from the customer service and network quality divisions as customer service is a priority to them; yeah right, customer service a priority for a phone company, don’t make me laugh.  This cut totals about 14% of the company workforce.  CEO Dan Hesse had the following to say regarding this recent news:

“Labor reductions are always the most difficult action to take, but many companies are finding it necessary in this environment.  Our commitment to quality will not change.”

General Sprint Nextel