Internet Marketing Firm specializing in SEO & Social Media Marketing

Fast forward one year from now and imagine that one of your employees has just returned from a successful business trip to Boston. Actually, the employee killed it and he is coming home with a lot of new customer names and corresponding credit card numbers!

The employee comes into the office Monday morning and reports, “Boss, I have some good news and some bad news. Which would you like first?” You opt for the good news – and he informs you that he is pretty sure that he broke the company record for sales. Now the bad news, he informs you that his laptop was stolen or lost sometime during the return trip. However, he says everything will be fine because he has all of the customer’s business cards and he is planning on calling each customer today to recover all of the lost data. Is everything “fine”?

David Mink, SMX Massachussetts encryption law, Nevada encryption law

Thomas Schmitz

When it comes to whether you should use SEO tools you must consider both the good and the bad – like every other choice in life. Tools are good for gathering data. However, tools can be expensive, produce inherent errors, and have many limitations.

Scripts are tools that you create. Save time. Save money. Thomas recommends adapting your scripts from existing open source code.

Dave Wallace At SMX

David Wallace

Recommends having a routine that looks something like this:

1. Begin your day with email, bloglines, and Twitter. With Twitter just looks for DM’s and @replies.

David Mink, Matt Siltala, SMX being productive

Up Close With Google AdWords Quality Score – Google’s quality score remains a mystery to many marketers, plus Google keeps changing when and how it is used. This session takes a fresh look at the current state of quality score, how it is implemented and tips on using it to your advantage

Moderator: Matt Van Wagner, President, Find Me Faster

Q&A Moderator: James Zolman, CEO, semvironment

Speakers:

Addie Conner, Director of Search Marketing, Course Advisor Inc.
Craig Danuloff, President, ClickEquations Inc.
Nicholas Fox, Business Product Management Director, AdWords, Google Inc.

NOTES:

Google, PPC, SMX SMX, SMX West

Tapping Into Image Search – Images aren’t just worth a thousands words. They could be worth thousands of visitors! This session looks at ways to turn your images into traffic, with a special look at Flickr.

Moderator: Matt McGee, Assignment Editor, Search Engine Land

Speakers:

Eric Enge, President, Stone Temple Consulting Corporation
Kaushal Kurapati, Director of Product Management, Yahoo! Search
Peter Linsley, Product Manager, Google Inc.
Matt Siltala, SEO and Owner, Dream Systems Media
Chris Silver Smith, Director of Optimization Strategy, KeyRelevance

NOTES:

Eric Enge, President, Stone Temple Consulting Corporation

Eric Enge Speaking at SMX

SMX SMX, SMX West

Follow me on Twitter for micro updates: @atraine.

Legally Speaking: Recent Legal News About Search – What’s up with legal issues and search engines? That’s what this session is about – filling you in on the always changing developments. From click fraud to copyright to privacy, this session will hit all the major areas that are seeing legal action. Sit back – court is in session!

Moderator: Sarah Bird, General Counsel, SEOmoz.org, Inc.

Q&A Moderator: Barry Smyth, Director, Search Strategies

Speakers:

Travis Crabtree, Member, Looper Reed & McGraw, P.C.
Eric Goldman, Professor, Santa Clara University School of Law
David Mink, Chief Legal Counsel for Dream Systems Media, Dream Systems Media

David Mink, Legal, SMX SMX, SMX West

Search & Reputation Management – What do people find when they search for you by name? Is it negative? If so, what do you do? What can you do? Depending on the situation, there are a range of tactics that may help. This session explores the issue.

Moderator: Barry Smyth, Director, Search Strategies

Speakers:

Chris Bennett, President, 97th Floor
Leslie Carruthers, CEO and President, The Search Guru
Noah Elkin, Managing Partner, Steak
Bill Hartzer, Search Engine Marketing Manager, Vizion Interactive

NOTES:

Chris Bennett, 97th Floor SMX West 2009

Chris Bennett, President, 97th Floor

Reputation Management, SMX SMX, SMX West

Local Search Marketing Tactics – Local search doesn’t only happen in relation what’s on a map. This

Local Search Marketing Panel

session looks at a variety of local search tactics that are not necessarily tied to your physical location’s listing.

Moderator: Greg Sterling, Founding Principal, Sterling Market Intelligence

Speakers:
Scott Dunlap, CEO, NearbyNow, Inc.
Matt McGee, Assignment Editor, Search Engine Land
William Scott, President, Search Influence
Dennis Yu, CEO, BlitzLocal LLC

NOTES

Scott Dunlap, CEO, NearbyNow, Inc.
Topic: Tracking and Measuring Online/In-Store Shoppers

General, Local Marketing, SEO, SMX SMX, SMX West

Technical SEO Issues For Developers – Highlights the most important elements to consider for search engine optimization (SEO) when building a web application infrastructure and provides tactical details about how to implement those elements.

Moderator: Vanessa Fox
Speakers: Patrick Bennett, Arnab Bhattachajee, Michael Gray, Maile Ohye

Patrick Bennett, Founder Modern Blue, Notes -
Topic: SEO Starts with the Developer.

Developers used to code and rip it out, but not think about SEO at all.  The would then turn site over to marketers and have to redo all their work.

SUMIA acronym:

SMX SMX

Sitting here at SMX West in Santa Clara CA.  Danny Sullivan is about to open the conference and give his keynote.  Here is my take-away from his speech.  Follow me on Twitter for micro updates: http://twitter.com/atraine.

Danny Sullivan

Danny Sullivan Keynote

Congrats to winner of the biggest search geek contest for SMX West 2009: Keri Morgret. Congrats Keri!

Average search share of current market for Google 68%, Yahoo 18%, MSN 7%.  Stats taken from Comscore and many other sites as an average as they don’t always line up with their stats.  Stats from 2003: Google 33%, Yahoo 25%, MSN 18%.  Google has really taken it way up from the end of 2003 when they basically doubled their share (and Yahoo’s) in the next 2 years.

SMX Danny Sullivan, SMX