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Archive for the ‘David Mink’ Category

SMX Panel – What is new in social media?

February 11th, 2009

Brent Csutoras: What has changed with existing platforms?

SMX: What's New with Social Media Panel

SMX: What is New With Social Media

Reddit. In the last 6 months they have released sub reddits. These are like categories. If you are not logged into Reddit the frontpage will automatically show you the top 10 reddits at any given time. Please note which categories are appearing on the homepage when people are not logged in.

Digg. The recommendations section has come about in the last 6 months. They have not made many changes, because their latest round of funding has stipulated that they are profitable this year. Therefore, they are not experimenting and rather are focusing on sales.

David Mink, Social Media ,

SMX West Session Notes: Legally Speaking

February 11th, 2009

Follow me on Twitter for micro updates: @atraine.

Legally Speaking: Recent Legal News About Search – What’s up with legal issues and search engines? That’s what this session is about – filling you in on the always changing developments. From click fraud to copyright to privacy, this session will hit all the major areas that are seeing legal action. Sit back – court is in session!

Moderator: Sarah Bird, General Counsel, SEOmoz.org, Inc.

Q&A Moderator: Barry Smyth, Director, Search Strategies

Speakers:

Travis Crabtree, Member, Looper Reed & McGraw, P.C.
Eric Goldman, Professor, Santa Clara University School of Law
David Mink, Chief Legal Counsel for Dream Systems Media, Dream Systems Media

David Mink, Legal, SMX ,

Finding the right marketing angle for your business

February 6th, 2009


Many of you have probably read the book “The Tipping Point” by Malcolm Gladwell, but for those of you who haven’t… the book is based on the premise that there is always a tipping point (aka significant momentum shift) in the life cycle of a message that becomies a wide spread epidemic, and that the “tipping point” can always be traced back to small numbers of people who start behaving differently.

David Mink, Sales and Marketing ,

Do you use social media sites? How does that effect your privacy rights?

January 26th, 2009

The question is: Do individuals who post personal information on publicly available Web sites have a reasonable expectation of privacy in their identity? This same question was asked earlier this year in Sandler v. Calcagni, a case out of the District Court of Maine.

The facts condensed

Two high school friends/cheerleaders have a falling out that turns nasty. Their bickering leads to school suspensions, criminal mischief conviction, and eventually Calcagni enters a consent degree for a civil hate crime prosecution.

Calcagni’s parents believe their daughter was wronged so they launch a media campaign, which involved writing and publishing the book through Booksurge, to try and right the wrong. The book contained private information about Sandler.

David Mink, Legal, Social Media

Social Media Case Study: Phoenix Suns making the most of Twitter

January 19th, 2009

Phoenix Suns fan
My close friends know that I have always been a big Phoenix Suns fan. It is hard not to like an organization that consistently puts a winning team on the floor and has always had some of the most likable guys in the league: Kevin Johnson, “Thunder” Dan Majerle, Jeff “Horny” Hornacek, Charles Barkley, Steve Nash, Shawn Marion, and Shaquille Oneal, just to name a few.

David Mink, Social Media, Twitter , ,

Policing and preventing copyright violations on the Internet

January 16th, 2009

Last night, DSM had the unfortunate experience of learning that an independent contractor we were using for content creation was allegedly pirating other writer’s work. This incident has caused me to spend some time training the DSM staff as to what they can do to both prevent copyright violations and to police intellectual property use on the Internet. I thought I would pass on some of the tips I have shared with them. Let’s start with a short and very incomplete copyright tutorial.

START OF TUTORIAL

David Mink, Legal ,

How to conduct a trademark search

January 13th, 2009

Why would an Internet marketer want to know how to conduct a trademark search?

Trademark Symbol

Trademark Symbol

1) So that Internet marketer does not register a domain name featuring someone else’s trademark, which domain may later be usurped by the trademark owner. ( A trademark owners will have substantive rights over a domain name owner in a domain name, which is identical or confusingly similar to the trademark owner’s trademark.)

David Mink, Legal Resources ,

David Mink Speaking At SMX West 2009

January 9th, 2009

Hear David Mink Speak At SMX West

For those of you who are still thinking about maybe going to SMX West 2009, it’s not to late. You can still save $200 if you are planning on attending SMX West 2009 Feb. 10 – 12. The deadline for saving is midnight tonight, 1/9 (just a couple hours away so hurry).

David Mink , ,

Rhode Island boys remind us that the ends do not always justify the means

January 8th, 2009

Two high school boys in RI stole a car this morning in order to… impress their friends? no. have a ride to the prom? no. get to school on time? YES.

It is pretty easy to poke fun at a story like this, but how often do we do something wrong in the name of something right? As business owners we have many opportunities to “pass judgment.” If you are anything like me this is probably one of the main reasons you went into business for yourself – you like to call the shots. Some times calling the shots means you make up the rules.

David Mink

LinkedIn called out for "turning a blind eye" to fake celeb profiles

January 7th, 2009

The Trend Micro blog writes that their are numerous fake celeb profiles on LinkedIn which contain links to malware. Bogus profiles of Beyonce Knowles, Kate Hudson, Salma Hayek, and others contain “tempting” links to see these stars naked. Once a user clicks on the link “he will end up on different malicious Web sites trying the classical social-engineering tricks of either the ‘missing video codec’ or of showing a fake AV scan and telling the user (that) his computer was infected with malware and offering a ‘free’ AV scanner software, which in fact is the real threat,” says the McAfee blog. See the following screen shot:

David Mink, Legal, LinkedIn , ,